課程名稱 |
國際企業經營策略 INTERNATIONAL BUSINESS STRATEGY |
開課學期 |
98-2 |
授課對象 |
國際企業學研究所 |
授課教師 |
莊正民 |
課號 |
IB7018 |
課程識別碼 |
724 M0460 |
班次 |
02 |
學分 |
3 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期三5,6,7(12:20~15:10) |
上課地點 |
管一會五 |
備註 |
限本系所學生(含輔系、雙修生) 總人數上限:45人 外系人數限制:10人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/982ibs_02 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
The past decades have witnessed the fast and growing trend of globalization in our modern societies. Globalization brings forth profound influences on ways of living and thought, on individuals, companies, and governments. This course focuses on the managerial challenges associated with developing strategies and managing the operations of the companies whose activities stretch across national boundaries. In particular, three levels of globalization issues are focused in this course: (1) Industry Globalization: drivers and dynamics of globalization of industry and competition; (2) Firm Globalization: building, applying, extending and sustaining firm-specific capabilities; tapping into and leveraging location-specific resources (resource configuration); and, (3) Management Globalization: integrating and coordinating internationally dispersed activities and resources within and among firms. |
課程目標 |
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課程要求 |
Grades will be evaluated based upon the following:
Case Write-up 25%
Presentation and Discussion 25%
Mid-term Exam 30%
Group Project 20%
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
1. C. Bartlett, S. Ghoshal, and P. Beamish, Transnational Management: Text, Cases, and Readings in Cross–Border Management, fifth edition, 2008, Irwin.
2.Assorted Reading.
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評量方式 (僅供參考) |
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