課程資訊
課程名稱
國際企業經營策略
INTERNATIONAL BUSINESS STRATEGY 
開課學期
98-2 
授課對象
國際企業學研究所  
授課教師
莊正民 
課號
IB7018 
課程識別碼
724 M0460 
班次
02 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期三5,6,7(12:20~15:10) 
上課地點
管一會五 
備註
限本系所學生(含輔系、雙修生)
總人數上限:45人
外系人數限制:10人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/982ibs_02 
課程簡介影片
 
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課程概述

The past decades have witnessed the fast and growing trend of globalization in our modern societies. Globalization brings forth profound influences on ways of living and thought, on individuals, companies, and governments. This course focuses on the managerial challenges associated with developing strategies and managing the operations of the companies whose activities stretch across national boundaries. In particular, three levels of globalization issues are focused in this course: (1) Industry Globalization: drivers and dynamics of globalization of industry and competition; (2) Firm Globalization: building, applying, extending and sustaining firm-specific capabilities; tapping into and leveraging location-specific resources (resource configuration); and, (3) Management Globalization: integrating and coordinating internationally dispersed activities and resources within and among firms. 

課程目標
 
課程要求
Grades will be evaluated based upon the following:
Case Write-up 25%
Presentation and Discussion 25%
Mid-term Exam 30%
Group Project 20%
 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
 
參考書目
1. C. Bartlett, S. Ghoshal, and P. Beamish, Transnational Management: Text, Cases, and Readings in Cross–Border Management, fifth edition, 2008, Irwin.
2.Assorted Reading.
 
評量方式
(僅供參考)
   
課程進度
週次
日期
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